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Norseman Motors has been a family owned business serving the area for the last forty years and we look forward to serving you for many more!


Norseman Motors in Detroit Lakes is your local Buick GMC dealer. We are a family owned and operated business that has been serving the lakes area for 46 years. Many of our staff at Norsemans have been with the company over 20 years and are not only active in the community, but are longtime residents. We look forward to serving you for many years to come.

Norseman Motors has been awarded GM Mark of Excellence for several years running. Only a small percentage of dealers are granted this award for outstanding customer satisfaction. We pride ourselves on making your car buying and servicing the best experience possible. We not only assist you in finding the perfect fit for your vehicle needs, but we also have an excellent service department that will take care of you well after the sale.

Just a few of the reasons why you can trust Norseman's...

  • Many of our staff at Norsemans are active in the community and are long time residents who will be here for you for many years to come! 
  • Professional, knowledgeable sales staff.
  • Honesty, integrity, quality product, and service after the sale are our top priorities.
  • We are dedicated to providing you with the best products and service possible.
  • We check over 20,000 websites hourly to ensure that each and every one of our customers receives real time pricing on all of our pre-owned vehicles.  We do not artificially inflate our pricing in hopes of winning a negotiation contest with our customers.     
  • We offer GM Professional Grade, and Luxury Buick vehicles along with several different makes and models of pre-owned vehicles.
  • We take our time and listen to you to help find the best vehicle to fit your needs.  Once the vehicle has been selected, we give a thorough vehicle demonstration to ensure you get the most out of your new vehicle.
  • We take the stress out of your vehicle purchase and make it simple and fun!!
  • We stand behind our vehicles!  We provide a clean, quality product and we invite you to take a behind the scenes look at the things we take care of so you don’t have to!  Just ask for the individualized evidence manual that we keep on all of our pre-owned vehicles.  We offer up to a 60 day warranty on qualified cars and 30 days on qualified trucks.

Our Sales Team

Sales Staff

    Our Service Team

    Our Service Team
      Call us today at (888) 674-1763 or click any of the buttons below to contact us!
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